Yu-Gi-Oh! Cereal is a limited edition cereal product that was briefly produced by General Mills during 2003.
Details of this product was first announced in a press release from General Mills on September 2, 2003. Steve Vekich, the marketing manager for promotional cereals at General Mills, was quoted as saying, "We're thrilled to bring Yu-Gi-Oh! to life through our limited edition Yu-Gi-Oh! Cereal. We've captured the essence of Yugi and his favorite monsters in both our cereal and its packaging to deliver a product Yu-Gi-Oh! fans will love." At the same time, General Mills also announced Yu-Gi-Oh!-related promotions for Go-Gurt, Fruit Gushers, and other General Mills cereals.
The suggested retail price of the cereal was marked at USD$2.49. The cereal box contained trivia questions on its side that could be answered to obtain code words that allowed people access to certain parts of www.yugioh.com.
- The cereal box, along with other news media, incorrectly described the cereal pieces as "Millennium Medallion shaped", although the pieces were actually based on the shape of the Millennium Puzzle.
- "Prepare to Duel: General Mills Brings Yu-Gi-Oh! to Grocery Store Shelves". Business Wire. 2 September 2003. Retrieved 9 October 2016.
- "Rollout: December 2003". PutmanMedia. 15 December 2003. Retrieved 9 October 2016.
- "Yu-Gi-Oh!™ - Prepare To Duel". General Mills. August 2003. Archived from the original on 17 June 2013. Retrieved 9 October 2016.