Yu-Gi-Oh! (cereal)

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Yu-Gi-Oh! Cereal is a limited edition cereal product that was briefly produced by General Mills during 2003.


Details of this product was first announced in a press release from General Mills on September 2, 2003. Steve Vekich, the marketing manager for promotional cereals at General Mills, was quoted as saying, "We're thrilled to bring Yu-Gi-Oh! to life through our limited edition Yu-Gi-Oh! Cereal. We've captured the essence of Yugi and his favorite monsters in both our cereal and its packaging to deliver a product Yu-Gi-Oh! fans will love."[1] At the same time, General Mills also announced Yu-Gi-Oh!-related promotions for Go-Gurt, Fruit Gushers, and other General Mills cereals.


The suggested retail price of the cereal was marked at USD$2.49.[2] The cereal box contained trivia questions on its side that could be answered to obtain code words that allowed people access to certain parts of www.yugioh.com.[3]



  • The cereal box, along with other news media, incorrectly described the cereal pieces as "Millennium Medallion shaped", although the pieces were actually based on the shape of the Millennium Puzzle.


  1. "Prepare to Duel: General Mills Brings Yu-Gi-Oh! to Grocery Store Shelves". Business Wire. 2 September 2003. Retrieved 9 October 2016.
  2. "Rollout: December 2003". PutmanMedia. 15 December 2003. Retrieved 9 October 2016.
  3. "Yu-Gi-Oh!™ - Prepare To Duel". General Mills. August 2003. Archived from the original on 17 June 2013. Retrieved 9 October 2016.